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Agenda

Tuesday, March 27, 2018

8:00 am – 6:00 pm Exhibitor Registration
8:00 am – 5:00 pm

Certification in Hotel Industry Analytics (CHIA) Review- Day 1

Duane Vinson, VP & Assistant Director of the SHARE Center, STR

9:00 am – 9:00 pm Attendee Registration
10:00 am – 11:00 am

Human Trafficking Awareness Training

Mar Brettmann, PhD, Founder, Businesses Ending Slavery and Trafficking

12:00 pm – 5:00 pm

Certification in Hotel Ownership (CHO)

John Hogan, Co-Founder and Chief Learning Officer, HospitalityEducators.com

Kathleen Hogan, President, CEO and Co-Founder, HospitalityEducators.com

6:00 pm – 9:00 pm Welcome Reception

Wednesday, March 28, 2018

7:00 am – 8:45 am

Certification in Hotel Industry Analytics (CHIA) Exam- Day 2

Duane Vinson, VP & Assistant Director of the SHARE Center, STR

7:30 am – 8:30 am Breakfast
8:30 am – 11:00 am 

General Session

Keynote Speaker

Jimmy Johnson, Former Coach of the Dallas Cowboys and the Miami Dolphins

CEO Talk

Keith Cline, President & CEO, La Quinta Inns & Suites

Eric Danziger, CEO, Trump Hotels

John Kidd, Chief Executive Officer and Chief Operating Officer, Carlson Rezidor Hotel Group

Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation

David Kong, President & CEO, Best Western Hotels & Resorts

Patrick Pacious, President and CEO, Choice Hotels International

Ryan Rivett, Co-founder, President & CEO, My Place Hotels of America

Industry Updates

Mark Woodworth, Senior Managing Director, CBRE Hotels’ Americas Research

Vail Ross, SVP, Global Business Development & Marketing, STR

11:00 am – 5:00 pm Trade Show
11:15 am – 12:00 pm

Education Sessions

11:15 am – 12:00 pm

What Does the Data Say? 

Moderator: David Eisen, Editor-in-Chief, Questex Hospitality

Panelists: Mark Woodworth, Senior Managing Director, CBRE Hotels’ Americas Research; Vail Ross, SVP, Global Business Development & Marketing, STR; Bruce Ford, Senior VP, Director of Business Development, Lodging Econometrics

Industry leaders from STR, CBRE and Lodging Econometrics offer updates on current and future trends.

11:15 am – 12:00 pm

Employee Handbooks 101

Presented by: John Mavros, Partner, Fisher Phillips

Learn the basics and best practices for developing an employee handbook. Participants will receive a checklist of recommended guidelines.

11:15 am – 12:00 pm

Getting a Response: Maximizing Survey Engagement

Presented by: Geoffrey Ryskamp, Global Head of Medallia Hospitality, Travel & Leisure Practice, Medallia

Get the most out of your Medallia survey feedback to enhance your guests’ experience.

12:00 pm – 1:00 pm Lunch
4:00 pm – 4:45 pm Education Sessions
4:00 pm – 4:45 pm

Winning, Winning and More Winning: Legislative Successes and Opportunities in the Trump Era

Moderator: Chirag Shah, Vice President of Government Affairs, AAHOA

Panelists: Carole Angel, Head of Government Relations, InterContinental Hotels Group (IHG); Matt Haller, Senior Vice President Government Relations & Public Affairs, International Franchise Association; Lou Hayden, Director of Federal and State Government Affairs, Lowe’s Home ImprovementErica Gordon, Vice President of Government Affairs, Hilton Worldwide

Come meet brand and industry government affairs specialists. Watch a lively debate and discussion about legislative and regulatory successes in Washington D.C., opportunities to engage with officials this year, and prospects for the 2018 mid-term elections.

4:00 pm – 4:45 pm

Your Most Pressing Franchise Law Questions Answered

Moderator: Rachel Humphrey, COO & Vice President of Franchise Relations, AAHOA

Panelists: Mitchell Miller, Principal, Miller Law Group, P.C.; Rahul Patel, Managing Partner, Patel Gaines, PLLC; Darshan Patel, COO, Patel | Stilwell, LLP; Richard Saltzman, Principal, Giambrone & Saltzman, LLC

Come prepared with questions to ask experienced franchise attorneys in this open Q&A session.

4:00 pm – 4:45 pm

Credit Card Acceptance Best Practices and Updates

Presented by: Vickie Martinez, Payment Network Office, Chase 

Payment acceptance updates including lodging best practices, dispute resolution management, and the latest initiatives.

Sponsored by:  

7:00 pm – 8:00 pm Dinner 
8:00 pm – 11:00 pm Entertainment

Thursday, March 29, 2018

7:00 am – 8:00 am  Breakfast
8:30 am – 11:00 am 

General Session

Keynote Speakers

Secretary Alexander Acosta, U.S. Department of Labor

Manoj Bhargava, Founder, 5-hour Energy

Linda McMahon, Administrator, U.S. Small Business Administration (SBA)

CEO Talk

Andrew Alexander, President, Red Roof Inns

Jim Amorosia, President & CEO, G6 Hospitality 

Geoff Ballotti, President and CEO, Wyndham Hotel Group

Elie Maalouf, CEO, The Americas, InterContinental Hotels Group (IHG)

Thomas Magnuson, Co-Founder, Magnuson Worldwide

Greg Mount, President & CEO, RLH Corporation

Arne Sorenson, President & CEO, Marriott International

Industry Updates

Cindy Estis Green, CEO & Co-Founder, Kalibri Labs, LLC

Teague Hunter, President, Hunter Hotel Advisors

Laura Miller, President, US Commercial Banking Segment, Chase

11:00 am – 5:00 pm Trade Show
11:15 am – 12:00 pm Education Sessions
11:15 am – 12:00 pm

How to Use Social Media to Boost Sales

Moderator: Edward McNeill, President and CEO, Lodging Media

Panelists: Jason Lee, Senior Director, Online Product Development, Travel Media Group; Anil Aggarwal, CEO, Milestone, Inc.; Darlene Rondeau, SVP, Humphry Services 

Social media experts share insight on strategies hotel owners can use to increase RevPAR.

11:15 am – 12:00 pm

5 Strategies for Recruiting & Retaining Millennials

Presented by: Joel Carver, Chief Executive Officer, The Carver Companies

Millennials make up 75% of the workforce. Learn what to do (and what NOT to do!) to bring in the best talent and keep them around.

11:15 am – 12:00 pm

Earn a 5 Star Reputation with TripAdvisor

Presented by: Rupesh Patel, Hotelier, Consultant and Founder, SmartGuests.com

Gain a better understanding of how to manage TripAdvisor reviews and better protect your business.

12:00 pm – 1:00 pm Lunch 
4:00 pm – 4:45 pm  Education Sessions
4:00 pm – 4:45 pm

Brands: Finding the Right Fit

Moderator: Stephanie Ricca, Editor-in-Chief, Hotel News Now

Panelists: Julienne Smith, Senior Vice President Development & Owner Relations, Hyatt Hotels Corporation; Phil Hugh, Chief Development Officer, Red Roof Inns; Ron Pohl, Senior Vice President and Chief Operations Officer, Best Western Hotels & Resorts; David Pepper, Chief Development Officer, Choice Hotels International

Brand executives outline how to select a brand that best aligns with your goals, what brands look for in applications, and how to identify open markets.

4:00 pm – 4:45 pm

Technology to Improve Housekeeping & Maintenance Efficiency

Moderator: Dorothy Creamer, Editor, Hospitality Technology

Panelists: Micah Green, Founder, President, and Chief Executive Officer, Maidbot; David Mitroff, Founder and Chief Business Consultant, Piedmont Avenue Consulting; Raman “RP” Rama, President, Sarona Holdings

Products and services are available to make life as a hotelier easier. Learn about (and test) some of the newest advances in housekeeping and maintenance technologies.

4:00 pm – 4:45 pm

Using Big Data to Drive Profitability

Moderator: Michelle Finn, Senior Vice President, Boutique Design Division, ST Media Group

Panelists: Balaji Krishnamurthy, Vice President of Global Strategy, Corporate Development and Business Intelligence, Sabre Hospitality Solutions; Terry Daum, Vice President of Revenue Optimization, Vision Hospitality Group; Quentin Moores, Director of Strategic Alliances, Duetto 

Create dynamic revenue and cost management strategies with comprehensive statistics which are already at your fingertips.

 5:00 pm – 6:00 pm

Independent Hoteliers Session

Who Wants to Be (and Stay) a Millionaire?

Presented by: Estella Hale, Vice President of Products, Sceptre Hospitality Resources & Peter Starks, CEO, REDglobal Learning

      

Join this interactive session to learn how to keep your ADR high, optimize your revenue, and beat your competition.

 5:00 pm – 6:00 pm

Women Hoteliers Session

Leadership: The Secret to Winning

Presented by: Vinay Kumar, Leadership Coach, Author and Speaker, Leading for Breakthroughs

What is the formula for success – at work, at home, in community – in life?  What does it take to get ahead, to separate yourself from the competition, to lead a less stressful and a happier life? In this highly interactive session, Vinay Kumar, a seasoned Leadership Coach, Author and Speaker will share valuable insights and practical takeaways that will enable you to experience even greater success and fulfillment throughout your professional and personal lives.

5:00 pm – 6:00 pm

Young Professionals Session

Decision Time: Branded or Boutique?

Moderator: Steven Shapiro, Program Director, Hospitality & Tourism Law, American University Washington College of Law

Panelists: Jim Veil, President & Consultant, The Veil Consulting Group; Shamir Kanji, Vice President, Investments, Xenia Hotels & Resorts

        

What’s in your hotel pipeline? Have you thought about going boutique? A panel of experts highlight the advantages and opportunities for developing a boutique property versus deciding to go franchise. Come ready with questions for our panelists.

7:00 pm – 8:00 pm  Dinner
8:00 pm – 11:00 pm Entertainment

Friday, March 30, 2018

7:30 am – 8:30 am Breakfast
8:30 am – 12:00 pm

General Session & Voting

Keynote Speakers

Michael Hyatt, Entrepreneur and Technology Visionary

1:30 pm – 3:00 pm Lunch 
6:00 pm – 8:00 pm Gala Reception and Closing Session
8:00 pm – 1:30 am Entertainment 

2018 AAHOA

Sponsors & Partners

Beekeeper Logo
Cox
Ecolab
Ihg Lkp Vt Rgb Mango
CHOICE HOTELS INTERNATIONAL LOGO
Embassy Carpets
Spectrum Enterprise
Laquinta
Hbo
Amana Web
AMEXWeb
Northeast Bank
Hilton
JTB Furniture
GE Appliances
DirecTV
Wyndham
M6 S6logo H G6 Web
BW PLUS Horizontal CMYK
Expedia
Redroof
Chase
Pacific Premier Bank
SGS North America
Accesspoint
RLHCiCONNECT Logo
Ten X Logos