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Tuesday, March 27, 2018

8:00 am – 6:00 pm Exhibitor Registration
8:00 am – 5:00 pm

Certification in Hotel Industry Analytics (CHIA) Review- Day 1

Duane Vinson, VP & Assistant Director of the SHARE Center, STR

9:00 am – 9:00 pm Attendee Registration
10:00 am – 11:00 am

Human Trafficking Awareness Training

Mar Brettmann, PhD, Founder, Businesses Ending Slavery and Trafficking

12:00 pm – 5:00 pm

Certification in Hotel Ownership (CHO)

John Hogan, Co-Founder and Chief Learning Officer, HospitalityEducators.com

Kathleen Hogan, President, CEO and Co-Founder, HospitalityEducators.com

6:00 pm – 9:00 pm Welcome Reception

Wednesday, March 28, 2018

7:00 am – 8:45 am

Certification in Hotel Industry Analytics (CHIA) Exam- Day 2

Duane Vinson, VP & Assistant Director of the SHARE Center, STR

7:30 am – 8:30 am Breakfast
8:30 am – 11:00 am 

General Session

Keynote Speaker

Jimmy Johnson, Former Coach of the Dallas Cowboys and the Miami Dolphins

CEO Talk

Keith Cline, President & CEO, La Quinta Inns & Suites

Eric Danziger, CEO, Trump Hotels

John Kidd, Chief Executive Officer and Chief Operating Officer, Carlson Rezidor Hotel Group

Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation

David Kong, President & CEO, Best Western Hotels & Resorts

Patrick Pacious, President and CEO, Choice Hotels International

Ryan Rivett, Co-founder, President & CEO, My Place Hotels of America

Industry Updates

Mark Woodworth, Senior Managing Director, CBRE Hotels’ Americas Research

Vail Ross, SVP, Global Business Development & Marketing, STR

11:00 am – 5:00 pm Trade Show
11:15 am – 12:00 pm

Education Sessions

11:15 am – 12:00 pm

What Does the Data Say? 

Moderator: David Eisen, Editor-in-Chief, Questex Hospitality

Panelists: Mark Woodworth, Senior Managing Director, CBRE Hotels’ Americas Research; Vail Ross, SVP, Global Business Development & Marketing, STR; Bruce Ford, Senior VP, Director of Business Development, Lodging Econometrics

Industry leaders from STR, CBRE and Lodging Econometrics offer updates on current and future trends.

11:15 am – 12:00 pm

Employee Handbooks 101

Presented by: John Mavros, Partner, Fisher Phillips

Learn the basics and best practices for developing an employee handbook. Participants will receive a checklist of recommended guidelines.

11:15 am – 12:00 pm

Getting a Response: Maximizing Survey Engagement

Presented by: Geoffrey Ryskamp, Global Head of Medallia Hospitality, Travel & Leisure Practice, Medallia

Get the most out of your Medallia survey feedback to enhance your guests’ experience.

12:00 pm – 1:00 pm Lunch
4:00 pm – 4:45 pm Education Sessions
4:00 pm – 4:45 pm

Winning, Winning and More Winning: Legislative Successes and Opportunities in the Trump Era

Moderator: Chirag Shah, Vice President of Government Affairs, AAHOA

Panelists: Carole Angel, Head of Government Relations, InterContinental Hotels Group (IHG); Matt Haller, Senior Vice President Government Relations & Public Affairs, International Franchise Association; Lou Hayden, Director of Federal and State Government Affairs, Lowe’s Home ImprovementErica Gordon, Vice President of Government Affairs, Hilton Worldwide

Come meet brand and industry government affairs specialists. Watch a lively debate and discussion about legislative and regulatory successes in Washington D.C., opportunities to engage with officials this year, and prospects for the 2018 mid-term elections.

4:00 pm – 4:45 pm

Your Most Pressing Franchise Law Questions Answered

Moderator: Rachel Humphrey, COO & Vice President of Franchise Relations, AAHOA

Panelists: Mitchell Miller, Principal, Miller Law Group, P.C.; Rahul Patel, Managing Partner, Patel Gaines, PLLC; Darshan Patel, COO, Patel | Stilwell, LLP; Richard Saltzman, Principal, Giambrone & Saltzman, LLC

Come prepared with questions to ask experienced franchise attorneys in this open Q&A session.

4:00 pm – 4:45 pm

Credit Card Acceptance Best Practices and Updates

Presented by: Vickie Martinez, Payment Network Office, Chase 

Payment acceptance updates including lodging best practices, dispute resolution management, and the latest initiatives.

Sponsored by:  

7:00 pm – 8:00 pm Dinner 
8:00 pm – 11:00 pm Entertainment

Thursday, March 29, 2018

7:00 am – 8:00 am  Breakfast
8:30 am – 11:00 am 

General Session

Keynote Speakers

Secretary Alexander Acosta, U.S. Department of Labor

Manoj Bhargava, Founder, 5-hour Energy

Linda McMahon, Administrator, U.S. Small Business Administration (SBA)

CEO Talk

Andrew Alexander, President, Red Roof Inns

Jim Amorosia, President & CEO, G6 Hospitality 

Geoff Ballotti, President and CEO, Wyndham Hotel Group

Elie Maalouf, CEO, The Americas, InterContinental Hotels Group (IHG)

Thomas Magnuson, Co-Founder, Magnuson Worldwide

Greg Mount, President & CEO, RLH Corporation

Arne Sorenson, President & CEO, Marriott International

Industry Updates

Cindy Estis Green, CEO & Co-Founder, Kalibri Labs, LLC

Teague Hunter, President, Hunter Hotel Advisors

Laura Miller, President, US Commercial Banking Segment, Chase

11:00 am – 5:00 pm Trade Show
11:15 am – 12:00 pm Education Sessions
11:15 am – 12:00 pm

How to Use Social Media to Boost Sales

Moderator: Edward McNeill, President and CEO, Lodging Media

Panelists: Jason Lee, Senior Director, Online Product Development, Travel Media Group; Anil Aggarwal, CEO, Milestone, Inc.; Darlene Rondeau, SVP, Humphry Services 

Social media experts share insight on strategies hotel owners can use to increase RevPAR.

11:15 am – 12:00 pm

5 Strategies for Recruiting & Retaining Millennials

Presented by: Joel Carver, Chief Executive Officer, The Carver Companies

Millennials make up 75% of the workforce. Learn what to do (and what NOT to do!) to bring in the best talent and keep them around.

11:15 am – 12:00 pm

Earn a 5 Star Reputation with TripAdvisor

Presented by: Rupesh Patel, Hotelier, Consultant and Founder, SmartGuests.com

Gain a better understanding of how to manage TripAdvisor reviews and better protect your business.

12:00 pm – 1:00 pm Lunch 
4:00 pm – 4:45 pm  Education Sessions
4:00 pm – 4:45 pm

Brands: Finding the Right Fit

Moderator: Stephanie Ricca, Editor-in-Chief, Hotel News Now

Panelists: Julienne Smith, Senior Vice President Development & Owner Relations, Hyatt Hotels Corporation; Phil Hugh, Chief Development Officer, Red Roof Inns; Ron Pohl, Senior Vice President and Chief Operations Officer, Best Western Hotels & Resorts; David Pepper, Chief Development Officer, Choice Hotels International

Brand executives outline how to select a brand that best aligns with your goals, what brands look for in applications, and how to identify open markets.

4:00 pm – 4:45 pm

Technology to Improve Housekeeping & Maintenance Efficiency

Moderator: Dorothy Creamer, Editor, Hospitality Technology

Panelists: Micah Green, Founder, President, and Chief Executive Officer, Maidbot; David Mitroff, Founder and Chief Business Consultant, Piedmont Avenue Consulting; Raman “RP” Rama, President, Sarona Holdings

Products and services are available to make life as a hotelier easier. Learn about (and test) some of the newest advances in housekeeping and maintenance technologies.

4:00 pm – 4:45 pm

Using Big Data to Drive Profitability

Moderator: Michelle Finn, Senior Vice President, Boutique Design Division, ST Media Group

Panelists: Balaji Krishnamurthy, Vice President of Global Strategy, Corporate Development and Business Intelligence, Sabre Hospitality Solutions; Terry Daum, Vice President of Revenue Optimization, Vision Hospitality Group; Quentin Moores, Director of Strategic Alliances, Duetto 

Create dynamic revenue and cost management strategies with comprehensive statistics which are already at your fingertips.

 5:00 pm – 6:00 pm

Independent Hoteliers Session

Who Wants to Be (and Stay) a Millionaire?

Presented by: Estella Hale, Vice President of Products, Sceptre Hospitality Resources & Peter Starks, CEO, REDglobal Learning


Join this interactive session to learn how to keep your ADR high, optimize your revenue, and beat your competition.

 5:00 pm – 6:00 pm

Women Hoteliers Session

Leadership: The Secret to Winning

Presented by: Vinay Kumar, Leadership Coach, Author and Speaker, Leading for Breakthroughs

What is the formula for success – at work, at home, in community – in life?  What does it take to get ahead, to separate yourself from the competition, to lead a less stressful and a happier life? In this highly interactive session, Vinay Kumar, a seasoned Leadership Coach, Author and Speaker will share valuable insights and practical takeaways that will enable you to experience even greater success and fulfillment throughout your professional and personal lives.

5:00 pm – 6:00 pm

Young Professionals Session

Decision Time: Branded or Boutique?

Moderator: Steven Shapiro, Program Director, Hospitality & Tourism Law, American University Washington College of Law

Panelists: Jim Veil, President & Consultant, The Veil Consulting Group; Shamir Kanji, Vice President, Investments, Xenia Hotels & Resorts


What’s in your hotel pipeline? Have you thought about going boutique? A panel of experts highlight the advantages and opportunities for developing a boutique property versus deciding to go franchise. Come ready with questions for our panelists.

7:00 pm – 8:00 pm  Dinner
8:00 pm – 11:00 pm Entertainment

Friday, March 30, 2018

7:30 am – 8:30 am Breakfast
8:30 am – 12:00 pm

General Session & Voting

Keynote Speakers

Michael Hyatt, Entrepreneur and Technology Visionary

1:30 pm – 3:00 pm Lunch 
6:00 pm – 8:00 pm Gala Reception and Closing Session
8:00 pm – 1:30 am Entertainment 

2018 AAHOA

Sponsors & Partners

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Embassy Carpets
Spectrum Enterprise
Amana Web
Northeast Bank
JTB Furniture
GE Appliances
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BW PLUS Horizontal CMYK
Pacific Premier Bank
SGS North America
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